ROAR B2B are excited to announce that Ed Balls will take to the stage at UK Care Week Live, which takes place from 6-7 July at NEC Birmingham.

The former shadow chancellor of the exchequer will join other noted names from the care sector in this summer’s CPD accredited seminar programme. Ed will be joined on the keynote stage by the likes of Claire Johnsen, head of innovation at Hallmark Care Homes, Vic Rayner OBE, chief executive of the National Care Forum and Jane Townson, chief executive of The Homecare Association. 

Since leaving politics, Ed Balls has established a new public role allowing him to be open about his passions including raising awareness of the care crisis. Ed’s BBC documentary, Inside the Care Crisis, gave him first-hand experience of what it is like to be on the front line for those working in the care sector. 

UK Care Week provides a platform for the sector to collaborate and seek support on solving staff recruitment and retention challenges, providing staff support, accessing finance, offering training and promoting employee wellbeing. Further sessions include CPD accredited content on nutrition, dementia, care development, sustainability, technology and digital transformation.

The event, expected to host more than 3,000 visitors, will feature the Virtual Dementia Tour, CQC Inspector Hub and the Activities Arena in association with NAPA. 

UK Care Week will host companies such as PCS, Zero Suicide Alliance, Kepler Vision Technologies Vayyar Imaging, Alarm Radio Monitoring, Arquella and Specsavers as they share their innovative solutions to the challenges faced by the sector.

UK Care Week group director Steve Clarke said: “We’re delighted that Ed has agreed to speak at UK Care Week, campaigning for carers and the sector. Having recently appeared in a BBC documentary on Care in Crisis, Ed has gained first-hand experience in the sector which coupled with his political background provides a unique perspective on the future of adult social care. We are thrilled to add Ed to the programme for UK Care Week.”

To hear about Ed Ball’s first-hand experience of social care, connect with like-minded care professionals and hold a collective voice for change this July, register free here.