Black Swan Care Group is opening a care home in Taverham, on the outskirts of Norwich, supporting up to 30 people living with dementia. The home is the former Eastlands care home which closed in October 2022 and the new facility will be renamed, reflecting its change of ownership.

The bedrooms are all fully furnished with en suite wetrooms. There will also be large communal living areas including a conservatory overlooking the gardens, a dining room, a hairdressing salon, and a beauty treatment salon.

Residents will be able to bring items of their own furniture to personalise their bedrooms and the onsite kitchen team will prepare nutritional meals using freshly-made ingredients.

A wide range of activities and events will also take place, including engagement with the local Taverham community and schools.

Up to 30 new jobs will be created by the development, including roles in care, domestic duties, activities planners, maintenance roles, and kitchen staff as well as a registered home manager.

Managing director, Tom Lyons, said: “At a difficult time for care home providers, we’re delighted to be able to invest in this home.

“There is currently a desperate need for specialist care for people living with dementia in Norwich and Norfolk, so we are really pleased to be able to support that demand with a care home specialising in providing dementia care, supporting some of the most-vulnerable people in our society.

“This key investment forms part of our wider dementia strategy across the Black Swan Care Group, demonstrating how we are responding to the increasing demand for specialist care provision.

“Over the coming months, we will be undertaking a full renovation of the home and gardens to create a wonderful new environment for residents.”

Black Swan Care Group provides short-term care, respite care, and longer-term support in residential care homes across East Anglia, employing over 900 staff.

It is hoped that the new home will be open for residents at the end of October.