Fresh food supplier Bidfresh has published its latest Fresh Trends Report.

The Juice Fresh Trends Report 2024 identifies key consumer trends and showcases how the food sector can use top quality fresh ingredients that are reasonably priced and tie in with dining expectations. 

Jodie Gamson, senior marketing manager for Bidfresh, commented: “I’m pleased to see that despite unfavourable financial circumstances, consumers still see eating out as an integral part of their life, along with supporting British farmers by favouring local produce, and remaining mindful about the impact the foods they eat have on their physical and mental wellbeing.

“It has been a challenging few years for our British farmers and growers, so to see consumers take a top interest in supporting them is reassuring as we continue through 2024. The trends will challenge chefs to showcase their culinary knowledge and skillset whilst also considering how to adapt to consumers who are making more mindful eating decisions.”

The Juice Fresh Trends Report has been created to support chefs and operators plan and manage the year ahead. Using exclusive data from Bidfresh’s three specialist businesses, who supply to tens of thousands of hospitality businesses across the full breadth of the industry. The report includes information on star products, recipe inspiration and insight into current consumer behaviours and menu trends within the world of fresh.

Readers can find out more about the fresh trends by visiting https://www.bidfresh.co.uk/fresh-food-trends.html

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