To counteract the cost of living crisis, Asda has confirmed that it will offer 10% off in its stores to Blue Light cardholders, available to care sector workers, as well as workers in the NHS, emergency services and social services sectors.

Food and soft drinks, George clothing and homeware, toys, gifts and optical are all included in the offer. Blue Light Card holders receive the discount by presenting their card at checkout.

Hayley Tatum, Asda’s chief people and corporate affairs officer said: “Family budgets are under huge pressure right now – with our income tracker showing household incomes down by £16 per week in March and set to fall further.”

Tom Dalby, chief executive at Blue Light Card, commented: “We are really proud to be working with Asda. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes. Asda has always done so much to show its appreciation to NHS staff and other front line workers, and this partnership will support millions of blue light workers in the country.”