Home care provider Walfinch has launched a campaign to bring more activity and mobility to its home care clients, their families, carers and communities.

Wellness With Walfinch, the first initiative under the organisation’s new Time to Thrive tagline, will see Walfinch offices offer “thrive sessions” to clients, families and local communities.  The sessions will include free live and online activities, such as flower arranging, access to wellness information from doctors and physical training experts, and a Wellness with Walfinch series on YouTube, featuring founder and chief executive Amrit Dhaliwal and fitness professionals doing exercises especially tailored for older people, so viewers can join in.

 “Care should be about thriving, not just surviving,” said Dhaliwal. “Our rallying cry is, Time to Thrive, because good care is about improving lives.”

 Some Walfinch offices already offer clients chair yoga, dance sessions, access to home physiotherapy, keep fit classes, days out, and dance and art sessions, and this practice will be expanded across the country. “Physical activity will be central to what we do, and our carers will encourage clients to include at least 10 minutes of activity in visits of an hour or more, to suit their capabilities,” said Dhaliwal.

Walfinch has rebranded around the Time to Thrive slogan, under the values of possibility, progress and perseverance.  Walfinch’s new corporate colour is a “warm positive red”, and its new logo, a finch in flight, represents movement and freedom.