Leading brain injury support charity, The Disabilities Trust, has been renamed Brainkind.

The rebranding, which involved the input of service users, stakeholder and staff, was made to better reflect the charity’s focus on acquired brain injuries and neurological conditions.

Richard Jane, director of external affairs, Brainkind, said: “Our brand should communicate a feeling to those who need our services and their families. Our vision is for a world where life after brain injury is a life well lived; whether through our rehabilitation and care services or because of our social change work. We believe we now have a brand which truly reflects our values and the needs of the people we support. We want to appeal to our existing audiences but also to new fundraising groups and new generations of people who will help us standout in the care and charity sectors – and this new brand will help us to reach them.

“As our new name, Brainkind is short, memorable, strongly indicates who we are and, importantly for a modern brand, works well on digital platforms.” 

Irene Sobowale, chief executive of Brainkind, said: “I am really proud of our new brand, the change it signifies and the positive future it will help establish for the organisation and the people we support. This is an exciting time for Brainkind, and we are delighted that our new brand reflects who we are and our big ambitions. Our new strategy focusses on impact and reach – both within our services and beyond, and our new brand will help us achieve that. Our new, state-of-the-art, 40-bed, Brainkind Neurological Centre York that we will be opening later this year encapsulates this new beginning and we are really on the cusp of an exciting new era.”