The next phase of a social care recruitment campaign designed to reach millions of people via video on demand, radio and digital channels has been launched by the government.

The Made with Care campaign is designed to encourage people with the right qualities to begin a career in adult social care.

Minister for care, Helen Whately said: “Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.

“I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.”

Running until the end of March 2024, campaign advertising will appear to millions across video on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels such as Spotify and social media and digital channels like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.

This year’s campaign builds on the success of last year, which saw over 244,000 candidates search for a social care job on the website after seeing the campaign.

The Department of Health and Social Care is also calling for all care providers to list their vacancies on the Department of Work and Pension’s ‘Find a Job’ portal, to ensure job seekers visiting the campaign website (www.adultsocialcare.co.uk) can find roles in their local area.  

Social care jobs will also be on offer with at an expected 100 multi-sector jobs fairs planned between October and Christmas. Jobseekers can speak directly with employers at these events.

At www.adultsocialcare.co.uk, people will be able to find everything they need to research a career in adult social care and, crucially, search and apply for adult social care jobs near them – with support to perfect their CV and advice on interviews.

The campaign is designed to encourage applications from the right personnel but also to make the recruitment process easier with free resources to help providers fill their vacancies. 

These will include: 

• Free printable and digital assets with flexible branding to use when advertising job opportunities
• The ability to advertise job roles for free on adultsocialcare.co.uk with an audience of thousands.