Home care services franchise network Caremark has appointed Kelly Blackmore-Lee as director of operations and Emma Scholes as director of marketing.

Blackmore-Lee has project management and franchising experience, having worked in senior operational and business development roles with several franchise brands, including head of compliance and finance with the British Franchise Association.

Blackmore-Lee said: “Having known the Caremark brand for a long time within franchising, I am delighted to help support and grow the Caremark network. I was fortunate enough to attend the annual conference prior to joining and met many franchisees who are passionate about the brand and care in the community. I feel this is a fantastic brand working in the social care industry. Caremark has a great field-based support team in place and I can’t wait to join them in developing and strengthening franchisees’ businesses.”

Scholes joins from Bluebird Care where she was national marketing manager. She is an international marketeer with experience in creating and directing major international marketing campaigns in product and service industries and has knowledge of franchising.

Caremark’s joint chief executive David Glover said: “I am delighted to have both Kelly and Emma join us. They are both high-calibre individuals, fantastic additions to the Caremark team and I look forward to working with them. I know that our franchisees are keen to meet them as they get out into the network and meet people. I think these appointments show the investment we are making in supporting the network and our determination to drive the business forward.”