Walfinch home care franchisees are being offered extra digital services to boost their visibility and maximise leads.

The home care operator has invested in recruiting specialist SEO and digital marketing experts to support and manage franchisees’ social media campaigns.

Walfinch marketing manager James Boyes said: “Franchisees know that social media can boost their business but may be unsure what makes a good post, how to run an effective campaign, or how to deliver it, so we set up our own digital marketing arm. Having this expertise in-house means we can create social media campaigns that are always focussed on our franchisees and their clients – something no external organisation could provide.”

Walfinch’s network of 30 (and growing) franchisees are being offered a package that includes: three tailor-made posts a week on Instagram, Facebook, LinkedIn, and Google; a day of videography and photography on site; Google Ads, Facebook Ads and Google Business Profile management; and automatic customer review collection and response creation so franchisees know that all reviews will receive replies.

Walfinch also combines digital marketing support with ensuring that any offline marketing materials are redesigned and updated every quarter.

Shilpi Verma, Walfinch home care franchisee in Harrow and Brent, said: “The Walfinch digital marketing team has been a big benefit to us. Within two months I have seen a massive increase in the number of relevant calls coming through, and it is backed by press releases and marketing.”