Home care company Walfinch has launched a new business in the Northeast.

Walfinch’s Newcastle East branch, headed up by franchisee and managing director Idris Nasar, will cover North Shields, Whitley Bay, Tynemouth and surrounding coastal areas. The home care service, which has received its CQC registration and appointed Jade Smith as registered manager, is building a team of carers who will deliver frontline support to people in their own homes. 

 “I’ve always had an interest in the healthcare industry, with a father who is still a serving doctor even though he is 80 years of age, and a mother who was a nurse, who is now receiving care herself,” said Nasar.  “I was very impressed with Walfinch and I am excited to lead the Newcastle East franchise. Walfinch’s values resonate with me.”

Amrit Dhaliwal, Walfinch chief executive, said: “As a franchisee, Idris has access to our proven business model, launch plan, optimised operating procedures, systems and quality standards, ongoing training plus access to a network of like-minded franchisees and guidance from our expert management team. We are on an exciting growth journey to help more clients receive quality care in their own homes and it’s great to have Idris on board.” 

Walfinch Newcastle East’s services include elderly care, convalescent care, support with errands or appointments, companionship and dementia care.