Care-in-the-home provider Home Instead plans to create 4,000 new jobs in the sector. 

The company stated that demand for its services has grown 30% year-on-year from families looking to self-fund care provision for themselves or loved ones.

Home Instead’s chief executive Martin Jones said: “We’re growing and developing our workforce to meet a very clear demand. More and more of us want to live well in our own homes as we age. With the right care and support this is fully achievable and will extend healthy life expectancy, reduce inequalities, and take pressure off the NHS.

“We’re actively recruiting across the UK to meet market demand and as an employer we offer something different. We’re passionate about empowering our employees with better training, quality of work and career prospects.”

The company stated it is raising skills and standards with a focus on enhanced training for specialist diseases, such as dementia and Parkinson’s, in addition to clinical training to help designate more health tasks to care workers in the home.

Home Instead’s national franchise currently consists of 224 locally owned and operated offices which together deliver more than 8.1 million hours of care to over 21,000 clients and employs more than 13,000 people.