Home care company Home Instead has illuminated four well-known national landmarks in purple to mark World Alzheimer’s Month and raise awareness of dementia. Purple is the colour of the Alzheimer’s awareness movement.

The iconic Blackpool Tower, the Mersey Gateway Bridge, Sefton Park Palm House in Liverpool, and Dudley Zoo and Castle were all illuminated in purple light, recognising the estimated 900,000 people currently living with dementia in the UK.

Martin Jones, Home Instead’s UK and international chief executive said: “We care deeply about all our clients who are living with dementia, and we will continue to raise awareness and invest in training so that our Care Professionals can help them live well and fully, while also supporting their friends and families.

“Lighting these monuments helped to raise awareness of World Alzheimer’s Month and serve as a reminder to local communities that we are there to offer support.

“We also want to thank our teams in Blackpool, Frodsham, Liverpool and Dudley as well as Blackpool Tower, the Mersey Gateway Bridge, Sefton Park Palm House, and Dudley Zoo and Castle for their support and efforts in helping make this happen. Dementia is an important topic that needs to be addressed, and we will continue to raise awareness in our communities.”