Kingsley Home Care’s latest branch, in Aylsham, Norfolk, marked its opening with an information open day.

Passing shoppers were invited to pop into an office in the town to find out about the services on offer designed to support older people in their own home.

Branch manager Karen Smith said: “We are excited to be filling a gap in the market for quality home care and will be covering wider areas of north Norfolk, including Sheringham and Cromer, as well as Aylsham.

“The branch will be open nine to five, Monday to Friday, and we would love people to drop in to discuss their care needs or find out about job opportunities. As the branch expands we will be generating as many as 50 well-paid jobs.”

Kingsley Home Care’s chief operating officer Georgina Johnston said: “Kingsley Healthcare has been a highly trusted care home provider for 25 years and that reputation gave our customers a lot of reassurance straightaway when we launched Kingsley Home Care three years ago.

“We started up in Diss and surrounding areas of South Norfolk before rolling out our services to Lowestoft, Gorleston and Beccles. The Mayor of Lowestoft opened our new town centre office last year.

“Aylsham is now our third office. I am confident that with our flexible services, offering personal care, domestic services or simply companionship in your own home, Kingsley Home Care will go from strength to strength with our team of lovely carers behind us.”

Kingsley Home Care’s business development manager Dan Wellings said: “Our Aylsham branch perfectly complements our new luxury King’s Court Nursing Home in Holt, providing seamless care across north Norfolk. With Kingsley’s trusted reputation, our vision is to expand home care with new branches throughout the region and eventually across the UK.”