Hallmark Care Homes has rebranded itself in a bid to appeal to new audiences and stand out from the competition.

The rebrand, which was developed with creative agency The Corner, is spearheaded with the launch of a new consumer facing website.

Managing director at Hallmark Luxury Care Homes, Aneurin Brown, said: “After 26 years of delivering excellence in care, we are starting to look at the future and how we, at Hallmark Luxury Care Homes, continue to make the greatest difference for people in the later stages of their life.

“As part of a wider business positioning project, our rebrand is the first part of a bigger initiative for us to continue to be the care home provider of choice.”

The family run business, which operates 22 homes in England and Wales, said the relaunch had been driven by consumer insight and the changing needs of customers.

Sales and marketing director at Hallmark Luxury Care Homes, Christian Poole, added: “Our rebrand is just the first exciting step of an organisational update which will help us to be distinctive and reflect the premium care and facilities that we provide and will continue to provide in the future.”

To see Hallmark Luxury Care Homes fresh new look visit https://www.hallmarkcarehomes.co.uk/