UK home help service provider Good Life Sorted is seeking to raise up to £6 million in a Series A round as it looks to expand its reach across the UK and strengthen its technology capabilities.

Established in 2019, Good Life Sorted initially operated in the Southampton area before expanding its services across the south of England, including regions such as Dorset, Hampshire, Sussex, Kent, Wiltshire, Surrey, and more recently, Suffolk. The company offers assistance to approximately 1,500 individuals and collaborates with 500 helpers who provide support with tasks such as meal preparation, medication reminders and hospital discharge support among others.

Founder and co-chief executive Constantine Karampatsos said Good Life Sorted has been experiencing consistent month-on-month revenue growth, averaging 8%.

The fresh funds will be utilised to expand the range of services and products offered by Good Life Sorted and to achieve a “significant” market penetration among its target demographic within the UK. Additionally, the company aims to prepare the groundwork for international expansion and enhance its technology team, Karampatsos explains.

This funding round will come on the heels of a pre-seed and seed round which secured a total of £1.8 million.

The previous funding round, led by Inreach Ventures, surpassed the initial target of £1 million and closed at £1.5 million. Investors included Caygan Capital, a Japanese venture capital firm, as well as the founders of Feelunique.com which was sold to Sephora, the founder of Play.com, and the head of HR of AstraZeneca in the UK.

Karampatsos adds: “Good Life Sorted is introducing two key innovations to the market. Firstly, it is separating home help from personal care. Secondly, it is creating a new, much-needed supply pool in adult social care.

“Technology plays a vital role in our expansion strategy. The company has developed an efficient process for serving customers who do not use technology, such as those without smartphones. Good Life Sorted leverages AI-enabled technology to provide support and assistance to these individuals, showcasing its innovative approach to meeting diverse customer needs.”

Verity Batchelder, chief operating officer and co-founder, says: “Good Life Sorted is a preventative service which significantly reduces the need for acute hospital admissions, therefore having a direct impact on bringing down overall healthcare costs. We’re looking for the right investors who will add strategic value and help accelerate our growth across the UK and internationally.

The firm is targeting a final close of the fund later this year.