Laurence Geller, chairman and CEO of Loveday, previews the Care Sector Fundraising Ball 2024.

In 2023, Loveday proudly sponsored the Care Sector Fundraising Ball, reinforcing its commitment to supporting the vital work being undertaken within the care sector.

The event was a highlight in the social care community calendar, culminating in raising a record-breaking £426,852 to support worthy charities.

The Care Sector Fundraising Ball, hosted by Championing Social Care, unites professionals, organisations and philanthropic individuals from across the social care industry who are dedicated to improving standards. This unity is immensely important; when we work together towards the same goal, we can achieve remarkable things and unlock endless opportunities.

Each year, the generous donations and support through this event play a pivotal role in supporting charities working in the field of care. These organisations are critical in addressing the needs of some of the most vulnerable members of our society and ensuring that care workers receive the recognition and support they need and deserve.

The funds have a significant, far-reaching impact on the whole of the care sector. The Care Workers’ Charity benefits from this support by providing financial assistance, mental health resources and other essential services to care workers, ensuring they are well-supported in their challenging roles. This support includes emergency grants to help care workers facing financial hardship, access to counselling services to support their mental well-being and various training and development programmes to enhance their skills and career prospects. Together, these contributions help create a more resilient, knowledgeable and happy care workforce.

This year, the ball will also be supporting Marie Curie, the UK’s leading end-of-life charity. One of the country’s best known and well loved charities, Marie Curie provides help and advice about accessing services, guidance on planning for death, and support for grief, companionship services and hospice care.

For the first time, the ball in September 2024 will also be supporting a group of small charities, each with a turnover of less than £100,000 a year, with donations to boost their services.

Loveday’s decision to support the Care Sector Fundraising Ball in stems from its deep-rooted commitment to social care. Laurence Geller, Loveday’s chairman, emphasised this commitment at the 2023 ball by stating: “Through supporting the Care Sector Fundraising Ball and being an ambassador for Championing Social Care, I will continue to beat the drum for the care sector and those who work in it. Together we can, and we must, make our industry even better.”

The success of the Care Sector Fundraising Ball is a testament to the resilience, strength and determination of the care sector. The record-breaking funds raised highlight the collective effort and generosity of all involved and through our continued support and collaboration, we can all work towards creating a brighter future for all.

Words by Laurence Geller, chairman and CEO of Loveday.