This week fresh wholesaler Bidfresh has kick-started the spring with an event to celebrate fresh produce and the importance of fresh food on menus. The event focuses on Campbell Brothers (catering butchers), Direct Seafoods (nationwide fishmongers) and Oliver Kay (fresh ingredient suppliers).

To create the best and most delicious dishes when menu planning, chefs will be aware that only the freshest ingredients will suffice. By utilising fresh, operators open the door to products that are full of flavour and packed full of quality, ready to meet to the expectations of consumers.

To demonstrate their expert knowledge and credentials, each business took a different area of fresh to champion, explaining how it is weaved into their ethos and the benefits it brings to chefs and operators.  

Direct Seafoods – Renowned nationwide for their expertise and quality fish and seafood offering, Direct Seafoods are championing fresh through their continuation of sustainable practices. Although the sustainability landscape is constantly changing, the team at Direct Seafoods are always at the forefront  of any developments. Always promoting the most seasonal and sustainable products,

Direct Seafoods are dedicated to helping operators to find the perfect species and achieve their sustainability goals.

Oliver Kay – There is no doubt that food tastes best when it’s in season, and it’s through seasonality that Oliver Kay is championing fresh. Working with buyers and growers, the team at Oliver Kay are always on hand to help caterers make the most of the fresh fruit, vegetables and other produce in season and on the horizon so they can plan fresh, tasty menus with ingredients consumers will love.

Campbell Brothers – During its journey from a humble butchers shop to the business it is now, Campbell Brothers has never strayed away from quality, truly championing provenance and responsible sourcing when it comes to fresh meat. Having strong, long-standing relationships with suppliers ensures the team can source consistent, quality meat that is fully traceable and suits the requirements of chefs working at all levels of catering.

Brian Hall, managing director at Bidfresh commented:

“I’m pleased to see the spotlight on fresh produce and the hard work that goes on behind the scenes to ensure that the products delivered to customers are of the very best standard. All experts within their sector, the teams at Direct Seafoods, Oliver Kay and Campbell Brothers are always there to support chefs and operators find what they need.

“Sustainability, provenance and seasonality are at the very heart of all three businesses and it’s their dedication to these details that truly makes them champions of fresh.”

For more information and to keep up to date with all things fresh, take a look through ‘The Juice Fresh Trends Report’ which includes information on star products, recipe inspiration, insight into current consumer behaviours and menu trends.