Specialist dementia nursing charity, Dementia UK, has launched its ‘I live with dementia’ campaign to support people affected by the condition in one of its busiest months of the year.

Dementia UK will also be raising awareness of its free Helpline and virtual clinics through a nationwide advertising campaign between January and March 2023.

The charity’s Helpline, staffed by dementia specialist Admiral Nurses, saw a 17% spike in calls, emails and appointments between December 2021 and January 2022 as families reached out for advice and support following the Christmas period.

With data also showing that January was the Helpline’s second busiest month of 2021, Dementia UK is calling on the public to download its free ‘Living with dementia’ guide which contains vital practical and emotional advice, life hacks, information and top tips.

Dementia is a huge and growing health crisis – there are an estimated 944,000 people living with dementia, set to rise to more than 1 million people by 2025 and the condition is currently the leading cause of death in the UK.

Dr Hilda Hayo, chief Admiral Nurse and chief executive at Dementia UK, said: “If you love someone living with dementia, you’re living with it too, and we understand the challenges that individuals and families face every day. We’re launching this campaign as we know people often reach out to the dementia specialist nurses on our Helpline and clinics after Christmas.

“We want to let families living with dementia know that they are not alone. The ‘Living with dementia’ guide contains practical and emotional support, and is an extension of the fantastic work carried out by Admiral Nurses on our Helpline, clinics and online resources.”

If you need advice or support on living with dementia contact Dementia UK’s Admiral Nurse Dementia Helpline on 0800 888 6678 or email [email protected].