Care England is marking the launch of World Alzheimer’s Month in September with an awareness campaign that aims to tackle the stigmas that persist around Alzheimer’s disease and all types of dementia. 

The theme of this year’s World Alzheimer’s Awareness Month, which culminates with World Alzheimer’s Day on 21 September, is ‘never too early never too late.’

Professor Martin Green, chief executive of Care England, said: “Supporting people who are living with cognitive conditions is one of the biggest challenges that our health and social care system will face in the 21st century. World Alzheimer’s Month presents a welcome opportunity for everyone in the adult social care sector, and beyond, to shed light on a disease that is often shrouded with stigma and fear. Alzheimer’s can be confusing and debilitating, but excellent care can support people to live dignified and interesting lives at every stage of their condition. Whilst we have made significant progress to improve the support and recognition for people living with Alzheimer’s, we need to maintain this momentum. Moving forwards, we must continue to take proactive steps towards supporting those living with this condition if we are to truly meet the needs of a 21st-century society.”

Green added: “Care providers across the country work tirelessly to ensure those with Alzheimer’s at any stage are empowered to live as independently as possible, through person-centred care and innovative practice. Care England members continue to showcase the pioneering work they are doing in their services to ensure their residents remain to living enriching and fulfilling lives, despite the effects of Alzheimer’s. These efforts must be given the spotlight to challenge the stigma around the care available for people living with Alzheimer’s disease.”

For more information, please visit the Alzheimer’s Disease International website.