Care England has appointed Bailey Greetham-Clark, the managing director of Be Great Fitness, as its first ever ambassador for promoting physical activity and enhanced wellbeing for care home residents in England.

Bailey founded Be Great Fitness during the pandemic at the age of 17. The company offers tailored exercise programmes for older adults in care settings, including seated exercise and boxfit sessions.

Care England said its partnership with Be Great Fitness aims to:

• Raise awareness about the benefits of regular physical activity in care homes.

•Advocate for the integration of fitness into care plans to support independence and wellbeing.

• Inspire younger generations to engage and consider careers in care.

Care England’s chief executive Professor Martin Green said: “[Greetham-Clark’s] dedication to enhancing the lives of older adults through fitness is inspiring and vital. Fitness and physical activity are often undervalued in care planning, yet hold immense potential to boost mobility, mental health, engagement, and improve quality of life. Our partnership offers a unique chance to embed physical activity into the care sector, promoting independence, dignity, and a renewed sense of purpose for residents.”

“The transformative impact of exercise on older adults is clear – keeping active for longer and reducing the risk of falls which cost the NHS £4.4 billion per annum and is the main cause of death in over 75s. By championing this initiative, Bailey is helping to reshape the narrative, proving simple steps such as regular physical activity deliver profound improvements in resident wellbeing. We are excited to work together to raise awareness and inspire both care providers and residents to make fitness a cornerstone of care and to also engage younger generations to consider adult social care as a fulfilling and rewarding career”

Greetham-Clark commented: “I’ve always believed in the transformative power of fitness, and this belief has been at the core of Be Great Fitness from the beginning. Many older adults face challenges that limit their mobility and independence, but with the right support, we can help them take back control of their health and wellbeing. Exercise isn’t just about physical fitness, it’s about uplifting mood, building confidence, and giving people the tools to maintain independence for as long as possible.

“Through this partnership, I’m excited to demonstrate the profound impact that regular physical activity can have on care home residents and showcase how rewarding a career in social care can be for younger generations. Together, we can embed fitness into daily routines, improving not only health but also providing a renewed sense of purpose and joy. I look forward to working with Care England to shape the future of care and inspire a broader conversation about how we can support residents to live longer, happier and healthier lives.”