Dementia specialist, Belong, is marking World Alzheimer’s Month in September with a showcase of events and creative endeavours designed to promote the wellbeing of its customers.

Care village residents will have the opportunity to enjoy a number of arts-based activities, including creating mosaic art, modelling with clay, painting and decorating, as well as reminiscence tea parties, coffee mornings, and informative talks about dementia.

Local schools are being welcomed for musical and theatrical performances and one village is focusing on intergenerational relationships by inviting toddlers to take part in creative activities alongside the residents.

The plans continue throughout this month in the lead up to World Alzheimer’s Day (21 September) and the National Day of Arts in Care Homes (24 September), an annual event headed up by the National Activity Providers Association, designed to encourage arts engagement in care settings and highlight the health benefits for all involved.

Belong chief executive Martin Rix, commented: “The arts play a key role in our wellbeing strategy, and our experience has shown a number of positive outcomes for our customers, including improved quality of life, increased self-esteem and a strong sense of community.”

Earlier this year, a collaboration between Belong and Liverpool’s contemporary arts centre, the Bluecoat, won the Creative Arts Award at the 3rd Sector Care Awards 2022, for its use of the arts in improving the quality of life for those living with dementia.