Aurem Care, a provider of residential and nursing care, has appointed Richard Lawson as its new regional director for the South to oversee the operations of seven care homes.

Lawson worked as a home manager, after working in the hospitality and entertainment industry, including roles with P&O Cruises, Greene King, and Haven Holidays.

Lawson said: “I am passionate about empowering our teams to deliver outstanding care and making Aurem Care synonymous with excellence. I look forward to working with the dedicated staff and residents across our homes, ensuring we provide a home for life for those we care for.”

Aurem Care’s chief executive Leah Marsh commented: “[Lawson’s] diverse background and proven track record of leadership and innovation in care make him the perfect fit for this role. Richard’s appointment reflects our commitment to enhancing the lives of our residents through exceptional care and support. We are confident that under his guidance, Aurem Care will continue to set the standard for residential and nursing care in the South.”