West Midlands care group, Macc Care group, is set to open a new 80-bed care home near Solihull next month — offering specialist dementia and residential care within a person-centred environment.

Blythe Rose, a state-of-the-art dementia home in Blythe Valley Park, will be the latest addition to the group and is soon to offer residents inclusive care culture, designed to encourage independence within a purpose-built and friendly environment. 

The home will be separated into six individual lodges, each with 12 to 15 bedrooms and multiple communal lounge areas to forge a sense of community and encourage interaction between residents.

Utilising innovative technologies, the new home will also offer cutting-edge care tailored to the needs of each individual, with a particular focus on dementia care. Beyond this, it will also offer an extensive range of facilities such as a communal cinema, luxury salon and a shop where residents can purchase groceries to cook in their own lodge.

Residents will be consistently provided with meaningful occupation, with staff encouraging the uptake of basic domestic tasks such as cooking and laundry to help stimulate daily routine, which is a key step towards managing the onset of dementia.

“We are delighted with the progress at Blythe Rose and can’t wait to officially welcome residents through its doors,” said Sharen Guise, director of operations at Studley Rose. “We are confident this new home will offer an outstanding environment for both staff and residents and a place where we can provide safe and compassionate care. Specialist dementia care will be a key feature of this new project, with an overall ambition of becoming a recognised centre for excellence for dementia care. This is certainly achievable with our amazing team at Macc Care.”

Staff at Blythe Rose will not wear clinical uniforms, in an attempt to remove the separation between caregivers and recipients. There will also be a higher ratio of staff to residents, creating a household approach and removing the traditional task-oriented method of care.

Guise continued: “We believe we are creating an environment that aims to provide local people with the benchmark for how care should be delivered. Above all, we want to create a warm, compassionate, safe and friendly environment for everyone living with us and for those that are important to the residents. Once the finishing touches are made, we are very excited to welcome people into this exciting new community.”

Blythe Rose will be the eleventh home of the Macc Care group, which runs a collection of care homes in and around Birmingham and Wolverhampton. The word ‘rose’ is used across the collection of homes to symbolise new beginnings, which will be pertinent to both staff and residents at Blythe’s community.