Day care services provider VIP Day Centres has branched into the franchising market by opening two new locations in Reading in Berkshire, and Royston in Hertfordshire.

VIP Day Centres specialise in supporting people with all types of dementia, sensory impairments and disabilities.

Having launched in 2015 with its first centre in Redditch, Worcestershire, the business initially expanded with further centres opening in nearby Bromsgrove and Worcester.

More openings by franchisees are planned in the Southeast, Midlands and Scotland.

VIP Day Centres’ owner and chief executive Natalie Allcock said: “The expansion of VIP Day Centres into franchising is a testament to the company’s strong reputation and commitment to providing exceptional day care services. As the company grows to meet the need for care services, thanks to the dedicated team effort of our staff we will deliver on our mission of supporting families and communities across the UK.

“In January we will mark 10 years since we opened our first premises, so it is exciting to see a new era begin as the business expands to deliver high standards of day care to members in new regions, with plans at a progressed stage for further openings.”