Two ‘Outstanding’ Oxfordshire care homes sold to new market entrant

Churchfields and Rosebank care homes in Cassington and Bampton, Oxfordshire have been sold to Premium Care Group Ltd, an operator that is new to the sector.

Churchfields

The two homes were owned by Dr Gerry and Mrs Jane Roberts who had previously purchased them through Christie & Co in 2015 and 2008 respectively. Churchfields is registered for 35 in 33 rooms whilst Rosebank is registered for 28 in 25 rooms. Both homes are rated as ‘Outstanding’ by the CQC and benefit from full-time managers.

The pair decided to sell the care homes to retire from the sector. After a very discreet and short marketing campaign, a sale was agreed to newly-established operator Premium Care Group Ltd.

“We are delighted to have successfully and quietly sold both Churchfields and Rosebank as a package to Premium Care Group Ltd,” said Roberts. “They are taking over two excellent businesses which I am sure will continue to prosper. It has been a pleasure working with the staff over the years and we thank them for their commitment to the business, we will miss them and the residents.”

“These are two outstanding care homes we are taking over, not just in terms of CQC rating but also the location, quality, and dedication of the staff,” Premium Care Group Ltd director, Robert Adams commented. “Whilst this is our first purchase, our management team has great experience in the care sector, and we are looking forward to building on Gerry and Jane’s successes and continuing their good work.”

Charles Phillips, director – healthcare at Christie & Co, who handled the sale, adds, “Having sold both care homes to Gerry and Jane initially, we were very pleased to be asked to confidentially market the homes for them once the decision was made to retire. Due to the quality of the homes, a targeted marketing campaign created a very good level of interest, with a sale quickly being agreed at the asking price. It has been a pleasure working with them and also the buyer to achieve this sale.

“Buyer demand is very strong for well-performing homes such as these, especially in sought after areas like Oxfordshire.”

Churchfields and Rosebank were sold for an undisclosed price.

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