Live-in care provider Promedica24 is expanding its services in the north of England with the launch of a new regional franchise.

The regional branch covering South and West Yorkshire and The Humber will be led by regional partner, Lina Soura.

Soura said: “I am very excited to embark on this journey with Promedica24 in Yorkshire South, West and The Humber. I believe in the transformative power of in-home care, not only for the elderly but for all adults, and I am looking forward to facilitating access to Promedica24’s professional, responsive and kind carers.

“Through our flexible care options, I am confident that we can help people live independent and dignified lives within the comfort of their own home where they are most happy and comfortable. I am looking forward to championing care choices for the local community, giving people the opportunity to age gracefully at home and maintain their independence.”

Grzegorz Wrzosek, country manager at Promedica24, said: “Our bespoke, in-home packages are a valuable and much needed option for families looking for support for their loved ones and we are delighted to be able to reach even more people.

“Live-in care can be hugely empowering, enabling people to stay in their own home and communities, as independently as possible but with additional support where they need it. We’re looking forward to building connections with residents in the Yorkshire region and matching them with our dedicated carers who can support their needs.”

Since its launch in the UK in 2014, Promedica24 has grown to support over 33,000 families in over 130 locations across the UK and Europe.