Home care provider Right at Home UK has launched a campaign to challenge misconceptions surrounding the social care sector and highlight the vital role of community care workers.

The More than Care campaign features real care professionals reflecting on their life-changing and rewarding experiences of caring for people in the community

The campaign aims to showcase the wide range of responsibilities involved in caring for people at home and highlight career opportunities available in the sector.

Former nurse Clare Coke, 37, who features in the campaign, joined Right at Home seven years ago as a care giver and progressed to the role of care operations manager for the provider’s North Cheshire and Leigh, and Lymm and Warrington South branches.

“I don’t think I could go back to a role working in a hospital now that I’ve cared for people at home because I find it so rewarding,” she said. “Helping people to remain at home is the best outcome for anybody. We’ve seen lots of clients whose mobility has deteriorated after a stay in hospital because there isn’t that one-to-one support to keep them moving. We have the time and resources to prevent that. Patients with dementia can also become agitated in a hospital environment, but we can de-escalate those situations by providing quality routine care in familiar surroundings.”

Heather Wehrle, director of people and brand at Right at Home UK, said the role of a care professional has evolved over recent years, meaning the skills and capabilities of community care workers has become vastly more technical and increasingly more medical.  

“To meet this evolution, the quality of training, learning and development opportunities has also progressed to ensure this proud workforce can meet the demands of the communities they serve,” she said.

Right at Home chief executive Lucy Campbell said: “There are so many misconceptions amongst the general public about what a career in care offers, not least a lack of understanding around the tremendous opportunities for professional progression and the true sense of job satisfaction like nothing else.

“With this in mind I am delighted that this campaign puts the people at the heart of our sector in the spotlight, recognising their terrific endeavours, whilst bringing to life the reasons why a career in care can be the perfect choice for many.”