Care England and Prosperwell have partnered to introduce a new initiative offering expert guidance and resources to enhance both marketing and sales strategies for operators within the care sector.

Care England, a representative body for independent care services, and Prosperwell, a specialist digital marketing agency in the sector, announced the launch of the ‘Lunch & Learn’ initiative.

The Care Sector Lunch & Learn is a new programme designed to provide free monthly sessions for care providers tips and advice on essential marketing and sales skills. Care providers can benefit from these sessions on the first Wednesday of every month at 12.30pm, starting on 2 October.

The initiative seeks to address the challenges care providers face in marketing and sales, offering them direct access to the team members at Prosperwell and their guests. Participants will have access to real-time interactions, engaging content tailored to the care industry and actionable takeaways to help grow their businesses.

Martin Green, CEO of Care England, said: “Through our partnership with Prosperwell, we are committed to supporting the development and success of care providers. This aligns perfectly with our mission to provide continued education and support to our members, helping them thrive in a competitive environment.”

Tobi Alli-Usman, founder and managing director of Prosperwell, said: “We are thrilled to collaborate with Care England on the ‘Lunch & Learn’ initiative. The care industry faces unique challenges, from fast changing technology to the negative perceptions surrounding care. By sharing our expertise and that of our esteemed guests, we hope to empower care providers to navigate the complexities of marketing and sales in care and make a lasting impact in their communities.”

To join the first ‘Lunch & Learn’ session, which includes a special guest from carehome.co.uk, care operators can register via the Care England website or via Prosperwell.co.uk/knowledge-hub/lunch-and-learn.