Bluebird Care to offer children’s services following rebrand

Home care provider Bluebird Care plans to introduce care for children with additional needs to its portfolio of services, following a rebrand.

The provider is marking its 20th anniversary with a rebrand and an expansion of services, including rolling out dedicated complex care and live-in care services across all 220 businesses and introducing Bluebird Care Assist, a health and wellbeing check service for complex care and live-in care customers.

Bluebird Care plans to introduce children’s services later this year. It is also launching a new training programme for employees, equipping them to carry out essential health monitoring services such as oxygen saturation levels and blood pressure checks. Bespoke training will also equip team members to spot early signs of dementia and put specialist support in place.

The refreshed identity includes a new logo, a redesigned website, updated uniforms and car wraps, revitalised brand assets and a new strapline “it’s good to be home”.

Jonathan Gardner, chief executive of Bluebird Care, said: “Our brand launch is setting the stage for what will be another transformative year for our organisation. The expansion of our service lines, our renewed focus on technology and innovation, and our continuous commitment to excellence, will shape us into a leading provider of home care that is fit for the future.”

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