Balancing cleanliness and care

By Professor Martin Green OBE, expert advisory council member for P&G Professional and the chief executive of Care England.

It’s true that cleanliness and hygiene have always been a priority in service sectors, yet the COVID-19 crisis has put infection control to the forefront of every conversation. In both the mind of the media and general public, hygiene remains a hot topic and will continue to be a priority for everyone this year. Communicating the details of your cleanliness protocols will be especially poignant and important within the care home sector, where some of the most vulnerable people live.

In many ways, care homes are well positioned to understand the importance of infection control because for many years, businesses have had to manage the challenge of the Norovirus and seasonal flu. These ongoing, annual challenges means hygiene maintenance procedures within the sector have always been rigorous.

One of the biggest challenges we face is that care homes needs to be ‘clinically clean’, and yet we also have to create an environment with the understanding that this is a person’s home. It is a careful balance that needs to be considered and reflected in the way in which we prepare cleaning regimes, and in the products we select to use.

I do not think there are many people who cannot instantly recognise the smell of a hospital ward; we often hear people talking about how they dislike the smell of these environments as they can often smell ‘clinical’. The challenge for care homes is that we must be equally as focused on cleanliness and hygiene as any medical environment, but at the same time, we have to recognise that the services we provide are both care, and someone’s home.

There is a need to balance cleanliness with homeliness, and one of the ways that this can be achieved is by using products that people are familiar with, but that also deliver effective results, time after time.

Products preferred by professionals, such as those in the P&G Professional portfolio including Fairy, Ariel, and Flash, can help ensure a feeling of well-being in the minds of residents, their families and staff because they are familiar. Not only this, but Flash Professional Disinfecting Multi-Surface Cleaner and Flash Professional Disinfecting Degreaser have recently received test results indicating they kill SARS-CoV-2 , the virus that causes COVID-19, when used according to label directions. This is good news for the care sector, and it is my belief that these products will be vital in our fight against viruses, and an essential resource in protecting our most vulnerable citizens. P&G Professional products also require minimal training, as each is labelled with simple how-to-use instructions to help ensure the user understands how to work with them effectively.

Hygiene and cleanliness are the cornerstones of good care, and care providers must understand the balance in hygiene coupled with creating a sense of familiarity for comfort- the P&G Professional product portfolio answers this need.

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Date Published: January 22, 2021